MARKETING PROBLEM: Lansco Colors, a global distributor of natural pigments to manufacturers has merged with another pigment distributor,
making them the largest distributor in the world. Provide a visual that would convey the news and benefits to the myriad
manufacturers in Lansco Colors market place.
SOLUTION: A multi-colored zebra standing out from the herd of competiters. This image was used not only in their trade advertising, but on their website, trucks, uniforms and other forms of promotion. This project was produced under contract for Tetreault Agency.
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