MARKETING PROBLEM: Atamian Manufacturing provides many lines of stamped findings to the jewelry industry in 14k gold, sterling silver or brass. But they were advertising in AJM, a trade publication filled with other manufacturers jewelry lines of similar product.
SOLUTION: Focus on only one line, in this case their "Nautical Collection" and use the dynamic image of a smooth sailing vessel to convey that carrying Atamian's line is "smooth selling" for their sales force because of the quality, and profit margin. This project was produced under
contract for Atamian Manufacturing Corporation.
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