MARKETING PROBLEM: PAPST Mechatronic, a global manufacturer of cooling systems for electronics, was late bringing a 1" fan to market. Competiters had a few years lead. How could PAPST convey that they, too, had a 1" fan that engineers could specify for their projects?
SOLUTION: Fortunately, PAPST had a sterling reputation for quality products and showing a close up of the 1" depth measurement was just what the engineers wanted to see. PAPST Mechatronic was a client of Keegan, Hudson & Shansky, Inc.
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